Words That Work
It's Not What You Say, It's What People Hear
By Frank I. Luntz
(Hyperion, Paperback, 9781401309299, 368pp.)
Publication Date: August 2008
Other Editions of This Title: Hardcover
Categories: Business Communication - General, Skills
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Description
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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