The Telco Churn Management Handbook
By Rob Mattison
(Lulu Press, Paperback, 9781411652033, 392pp.)
Publication Date: January 2006
Categories: Telecommunications
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Description
Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
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