The Last Sultan
The Last Sultan
The Life and Times of Ahmet Ertegun
Simon & Schuster, Hardcover, 9781416558385, 464pp.
Publication Date: November 8, 2011
The Last Sultan is the definitive biography of a man who changed popular culture throughout the world. As the founder and head of Atlantic Records, Ahmet Ertegun signed and/or recorded many of the greatest musical artists of all time, among them Ruth Brown; Big Joe Turner; Ray Charles; Bobby Darin; Sonny and Cher; Eric Clapton; Buffalo Springfield; Crosby, Stills, Nash & Young; Led Zeppelin; the Rolling Stones; Bette Midler; and Kid Rock. Working alongside his older brother, Nesuhi, one of the preeminent jazz producers of all time, and the legendary Jerry Wexler, who produced great soul artists like Wilson Pickett, Solomon Burke, and Aretha Franklin, Ertegun transformed Atlantic Records from a small independent record label into a hugely profitable multinational corporation. In successive generations, he also served as a mentor to record-business tyros like Phil Spector, David Geffen, and Lyor Cohen.
Brilliant, cultured, and irreverent, Ertegun was as renowned for his incredible sense of personal style and nonstop A-list social life as his work in the studio. Born into great privilege as the son of a high-ranking Turkish diplomat during the last days of the Ottoman Empire, Ertegun spent his life bringing the black-roots music he loved to the world.
A larger-than-life figure, always hip, Ertegun lived in the grand manner but was never happier than when he found himself in some down-and-out joint listening to music late at night. Blessed with impeccable taste and brilliant business acumen, he brought rock ’n’ roll into the mainstream while creating the music that became the sound track for the lives of multiple generations.
With supporting characters like Steve Ross, Henry Kissinger, Mick Jagger, Keith Richards, Jann Wenner, and a host of others, The Last Sultan is the fascinating story of a man who always lived by his own rules.
“Ahmet Ertegun was a man who loved his music and wanted others to hear what may otherwise have gone unheard. . . . We first met when the Stones signed up with Atlantic. The stories began to flow and a lot of them are in these pages. Robert Greenfield has done a masterful job of relating them. . . . I shall miss Ahmet. He was a great man and a great friend!”
“Ahmet Ertegun was a man of passion, loyalty, generosity and fun, both sacred and profane, who could target like a laser what was authentic and worthwhile in the many worlds he bestrode so seamlessly and successfully. Greenfield’s fascinating biography, The Last Sultan, gets it right, and I envy readers their opportunity to experience the life and times of this extraordinary man.”
“Robert Greenfield has written a loving, vividly detailed and utterly compelling history of one of the most fascinating lives of the twentieth century. Not only do you get an insider’s account of the building of the record industry and the high times of the rock and roll circus, but of the worldly education of a young man in the diplomatic world of the European capitals and Washington D.C., and American high society in New York’s modern heyday. The Last Sultan is the remarkable odyssey of a truly remarkable man.”
—Jann Wenner, Editor, Publisher and Founder of Rolling Stone
“In many ways, this book is the Bible of rock ‘n’ roll. A sacred tale rooted in the incredible life journey of my friend Ahmet Ertegun who touched not only me but also so many other people in so many ways.”
“I found Robert Greenfield’s book on Bill Graham to be one of the best researched music business biographies ever. Now with The Last Sultan, he's topped himself. Ahmet Ertegun is not an easy subject—he was both indelible and opaque—but Greenfield has dug deeper than anyone ever has, to reveal one of the most complex Americans of the last half century."
—Taylor Hackford, Director/Producer of “Ray”
"An excellent biography of a titan in the music industry."
—Booklist (starred review)
"Mesmerizing, entertaining, informative. . . . There are a great many delicious stories in this page-turning work. . . . A vivid portrait of Ertegun but also a colorful panorama of the indie record-business during and after its rough-and-tumble years, when bootleggers sold as many singles as the real labels, gangsters were always angling to squeeze in on the action, and payola was just part of the cost of doing business."
—Tom Nolan, San Francisco Chronicle