The Power of Glamour
Longing and the Art of Visual Persuasion
By Virginia Postrel
(Simon & Schuster, Hardcover, 9781416561118, 269pp.)
Publication Date: November 5, 2013
List Price: $28.00*
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Critically acclaimed author and Bloomberg View columnist offers a provocative theory of glamour, elucidating how this dominant cultural force shapes our most fundamental choices, channels our deepest yearnings, and reveals who we really are.
Skimming the glossy pages of a magazine or glimpsing a flashy billboard, it’s easy to reduce glamour to mere celebrity or glitz. Yet glamour is a potent cultural force whose magic reaches far beyond the spheres of fashion or film, influencing where we choose to live, which careers we pursue, where we invest, and how we vote. Even in its most seemingly frivolous forms, despite its transient and illusory nature, glamour articulates our secret longings and exposes our true characters.
Analyzing icons from Achilles to Angelina Jolie, this is the first book that examines what glamour truly is: not an aesthetic quality or specific style, but a product of our imagination, emerging through the interaction between object and audience. Deconstructing the many iterations of glamour—from travel to battle, aviation to wirelessness, Postrel also illuminates how this pervasive phenomenon works, and in doing so, she empowers us to be smarter about how we engage with the world around us.