In Our Prime

In Our Prime Cover

In Our Prime

The Fascinating History and Promising Future of Middle Age

By Patricia Cohen

Scribner Book Company, Paperback, 9781416572909, 324pp.

Publication Date: January 22, 2013

Description
Now in paperback from "New York Times" reporter Patricia Cohen, a lively, well-researched chronicle ("The New York Times Book Review") of the concept of middle age, from the nineteenth century to the present.
The director behind the Hollywood close-up and the inventor of the midlife crisis, the doctors who promised to restore men's sexual vigor with monkey gland transplants and the neuroscientists mapping the middle-aged brain, the fashion designers and the feminists: They are all part of the fascinating parade of businessmen, entertainers, scientists, and hucksters who have shaped our understanding and experience of middle age.
Midlife has swung between serving as a symbol of power and influence and a metaphor for decline, yet the invention and history of this vital period of life have never before been fully told. Acclaimed "New York Times "reporter Patricia Cohen finally fills the gap with a book that provokes surprise, outrage, and delight. "In Our Prime "takes readers from turn-of-the-century factories that refused to hire middle-aged men to high-tech laboratories where researchers are unraveling the secrets of the middle-aged mind and body. She traces how midlife has been depicted in film, television, advertisements, and literature. Cohen exposes the myths of the midlife crisis and empty-nest syndrome and investigates antiaging treatments such as human growth hormones, estrogen, Viagra, Botox, and plastic surgery.
Exhilarating and empowering, "In Our Prime "will compel readers to reexamine a topic they think they already know.


Praise For In Our Prime

“A lively, well-researched chronicle of the social and scientific forces that brought midlife America to its current befuddled state…”—Laura Shapiro, New York Times Book Review



“A brilliant, wide-ranging book…Cohen’s lively prose and thoughtful insights make this a joy to read.”—Kate Tuttle, Boston Globe



In Our Prime is a fascinating study of this complex stage of life, a book whose appeal is likely to extend beyond the middle-age demographic to readers approaching or looking back on that key stage of life.”—Jerry Harkavy, Associated Press



“Very fine…lucid, straightforward and conversational… a thorough—and thoroughly fascinating—cultural history of aging.”—Julia Keller, Chicago Tribune



“A fascinating biography of the idea of middle age…solidly researched.”—Gail Sheehy, The New York Times



“With lively writing, astute observations, and extensive research, this cultural history looks well beyond cougars and Botox.”—Karen Holt, Oprah.com



“A thoroughly engaging cultural history…”—Christine Sismondo, Toronto Star



In Our Prime is a fascinating biography of the ‘idea of middle age’ in American society…Comprehensively researched…A thoughtful inquiry.”—Tom Lavoie, Shelf Awareness



“A comprehensive look at middle age through the eyes of scientists, historians, psychologists, medical doctors, marketers and many more.”—Julie Carl, Winnipeg Free Press



“Witty and engaging…this comprehensive and entertaining social history highlights the possibilities of the middle years—and shows how middle age reflects the attitudes and customs of each generation that passes through it.”Publishers Weekly

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