Changing the Rules

Adventures of a Wall Street Maverick

By Muriel Siebert; Aimee Lee Ball
(Free Press, Paperback, 9781416573319, 240pp.)

Publication Date: August 22, 2007

Other Editions of This Title: Hardcover

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Description

When Mickie Siebert arrived in New York in the mid-1950s, she had $500 in her wallet and drove a used Studebaker. Almost fifty years later she is known as the "First Woman of Finance," the only woman to head a publicly traded national brokerage firm.

Pithy, vastly entertaining, and full of behind-the-scenes anecdotes, Changing the Rules reveals how Siebert forged her phenomenal success in the chaotic and cutthroat world of Wall Street. Three four-letter words are behind Siebert's career success: One is work -- she learned everything there was to know about a company before recommending its stock. The second is luck -- as an analyst in training, she had the good fortune to follow a fledgling industry that nobody else wanted. (The "dog" industry was airlines.) The third word is risk -- she knew how to assess liability and make a decision.

Siebert recounts the resistance of the good gray Stock Exchange when she dared to infiltrate the boys' club, threatening to have a Port-O-San delivered to the NYSE luncheon club if they didn't add a women's bathroom. She reveals the backstage stories about saving Lockheed and selling Conrail (at the time, the largest stock offering in Wall Street history), as well as the changes on the Street that led to May Day, 1975, when she was first in line as a discount broker (and considered a pariah by industry standards).

She tells of her memorable encounters with such legendary figures as Captain Eddie Rickenbacker, the World War I flying ace who ran Eastern Airlines, and Robert Brimberg, the iconoclastic "Scarsdale Fats" whose investing acumen was the envy of the Street. Writing with equal candor about the politics of finance and the finance of politics, Siebert recalls her five years as Superintendent of Banking for New York State -- when she helped to prevent a national fiscal crisis during the Iran hostage situation -- and her experiences as a pro-choice Republican senatorial candidate. Siebert's reputation for rocking the boat is legendary, and Changing the Rules is both a fascinating biography of a true pioneer, and a valuable strategic and informational tool for anyone who deals with or dabbles in the money game.




About the Author

Muriel Siebert is founder and president of the discount brokerage that bears her name, established in 1967. In addition to her work as Superintendent of Banking for New York State under Governor Hugh Carey, she is a founder and former president of the New York Women's Forum, a past president of the New York Women's Agenda and a member of the Committee of 200 (an international organization of preeminent businesswomen). In 1994 she was inducted into the International Women's Hall of Fame. She is currently on the boards of the New York State Business Council and the Greater New York Council of the Boy Scouts of America. Siebert lives in New York City.

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