Why We Buy
Why We Buy
The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
Simon & Schuster, Paperback, 9781416595243, 306pp.
Publication Date: December 30, 2008
This enlightening edition includes new information on:
-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
"At last, here is a book that gives this underrated skill the respect it deserves."
-- The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"
-- Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."
-- Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter."
-- Michael Gould, CEO, Bloomingdale's