Why We Buy
The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
By Paco Underhill
(Simon & Schuster, Paperback, 9781416595243, 306pp.)
Publication Date: December 2008
List Price: $17.00*
* Individual store prices may vary.
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.