Groundswell
Winning in a World Transformed by Social Technologies
By Charlene Li; Josh Bernoff
(Harvard Business School Press, Hardcover, 9781422125007, 286pp.)
Publication Date: March 2008
Other Editions of This Title: Compact Disc (October 2008)
Categories: Business Life - General
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Description
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
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