Groundswell
Winning in a World Transformed by Social Technologies
By Charlene Li; Josh Bernoff
(Harvard Business Review Press, Hardcover, 9781422125007, 286pp.)
Publication Date: March 2008
Other Editions of This Title: Google eBook, Google eBook, Paperback, Compact Disc
Categories: E-Commerce - General
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Description
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Praise For Groundswell…
There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read’s Social Media University’s Reading List, August 2009
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