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Groundswell

Groundswell Cover

Groundswell

Winning in a World Transformed by Social Technologies

By Charlene Li; Josh Bernoff

Harvard Business Review Press, Hardcover, 9781422125007, 286pp.

Publication Date: March 1, 2008

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Description
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.


Praise For Groundswell

There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read’s Social Media University’s Reading List, August 2009

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