Groundswell: Winning in a World Transformed by Social Technologies

Groundswell

Winning in a World Transformed by Social Technologies

By Charlene Li; Josh Bernoff
(Harvard Business Review Press, Paperback, 9781422161982, 352pp.)

Publication Date: May 2011

Other Editions of This Title: Google eBook, Hardcover, Compact Disc

Categories: E-Commerce - General

Description

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

About the Author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Praise For Groundswell…

“If you haven’t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it.” - Business 2 Community

- More Indie Next Lists -

	1Q84 Haruki Murakami Knopf
	The Marriage Plot Jeffrey Eugenides Farrar, Straus, and Giroux
	The Sense of an Ending Julian Barnes Knopf
	Death Comes to Pemberley PD James Knopf