Strategy for Sustainability

Strategy for Sustainability Cover

Strategy for Sustainability

A Business Manifesto

By Adam Werbach

Harvard Business School Press, Hardcover, 9781422177709, 226pp.

Publication Date: July 6, 2009

Description
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing "integral," rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true "competitive" strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.


About the Author
Adam Werbach is the 24-year-old president of the Sierra Club, North America's oldest and largest grassroots environmental organization, with more than 500,000 members, chapters in every sate and province, and a history that began with the protection of Yosemite National Park. He lives in San Francisco, California.