In the Womb

Animals

By Michael Sims
(National Geographic Society, Hardcover, 9781426201752, 159pp.)

Publication Date: April 21, 2009

List Price: $26.00*
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Description

In the Womb: Animals follows the developmental path of three different mammals utilizing some of the most amazing technology available. This incredible journey was first chronicled for the critically acclaimed National Geographic Channel special of the same name, where 3-D and 4-D ultrasound was used on animals for the first time on television. These and other amazing computer-generated graphics highlight the path of development and in the process reveals of the amazing science with outstanding detail.

Published at the same time as the latest National Geographic Channel special, In The Womb: Extreme Animals, this volume highlights the development of the bottlenose dolphin, Asian elephant, and golden retriever, and through comparisons to other animals and humans, emphasizes the differencesand similaritiesbetween them. This resource is perfect for animal-lovers and inquisitive minds alike.




About the Author
Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time.
His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan-European accounts.
Prior to working in agencies he was a teacher and worked in training and development in the marketing industry.
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