The Big Idea
The Big Idea
How Breakthroughs of the Past Shape the Future
National Geographic Society, Hardcover, 9781426208102, 320pp.
Publication Date: September 6, 2011
Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow.
With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.
"A fun read for anyone interested in how ideas connect together over time." --whatever.scalzi.com
"A big, pretty, information-dense book [to get] geeked out about." –Whatever.scalzi.com