The Big Idea
The Big Idea
How Breakthroughs of the Past Shape the Future
National Geographic Society, Hardcover, 9781426208102, 320pp.
Publication Date: September 6, 2011
Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow.
With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.
Timothy Ferris's works include Seeing in the Dark, The Mind's Sky (both New York Times best books of the year), and The Whole Shebang (listed by American Scientist as one of the one hundred most influential books of the twentieth century). A fellow of the American Association for the Advancement of Science, Ferris has taught in five disciplines at four universities. He is an emeritus professor at the University of California, Berkeley and a former editor of Rolling Stone. His articles and essays have appeared in The New Yorker, Time, Newsweek, Vanity Fair, National Geographic, Scientific American, The Nation, The New Republic, The New York Review of Books, The New York Times Book Review, and many other publications. A contributor to CNN and National Public Radio, Ferris has made three prime-time PBS television specials: The Creation of the Universe, Life Beyond Earth, and Seeing in the Dark. He lives in San Francisco.
"A fun read for anyone interested in how ideas connect together over time." --whatever.scalzi.com
"A big, pretty, information-dense book [to get] geeked out about." –Whatever.scalzi.com