Me 2.0
Build a Powerful Brand to Achieve Career Success
By Dan Schawbel
(Kaplan Publishing, Paperback, 9781427798206, 256pp.)
Publication Date: March 31, 2009
Categories: Business Life - General, Careers - Job Hunting, E-Commerce - Internet Marketing
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The handbook for surviving and thriving in the digital age. Highlights include:
-An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
-Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
-A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
-Proven advice on branding from leading industry experts.
-Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
-Strategies for creating an online and offline presence for career protection and self-promotion.
Dan Schawbel is the leading personal branding expert for Gen-Y. Fast Company calls Dan a ""personal branding force of nature.""
Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV.
He has written articles for major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, T & D Magazine, Advertising Age, and The American Marketing Association. He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Young Money Magazine, BNET, ReadWriteWeb, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance.
He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget. He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Dan graduated Magna Cum Laude from Bentley College in 2006.
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