Me 2.0
Build a Powerful Brand to Achieve Career Success
By Dan Schawbel
(Kaplan Publishing, Paperback, 9781427798206, 256pp.)
Publication Date: March 31, 2009
Categories: Business Life - General, Careers - Job Hunting, E-Commerce - Internet Marketing
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The handbook for surviving and thriving in the digital age. Highlights include:
- An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
- Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
- A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
- Proven advice on branding from leading industry experts.
- Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
- Strategies for creating an online and offline presence for career protection and self-promotion.
Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.
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