The Daily Carrot Principle

The Daily Carrot Principle Cover

The Daily Carrot Principle

365 Ways to Enhance Your Career & Life

By Adrian Robert Gostick; Chester Elton; Scott Christopher

Free Press, Hardcover, 9781439181737, 384pp.

Publication Date: April 6, 2010

From the authors of the smash bestseller "The Carrot Principle "comes an inspiring and lively page-a-day guide to harnessing the remarkable power of the carrot taking yourself and your team to new heights of success in work and life.
Based on their twenty years of experience teaching leaders at Fortune 100 companies, as well as one of the largest research studies ever conducted on workplace satisfaction, Gostick and Elton share a wealth of wisdom about simple but amazingly effective ways to boost your productivity and work satisfaction by setting clear goals, communicating effectively, building trust, and offering recognition in ways that make others feel appreciated and motivated.
Each engaging page of "The Daily Carrot Principle "features a core kernel of wisdom, enlivened by thoughtful and witty quotes from the likes of Thomas Edison, Rosabeth Moss Kanter, Jim Collins, and Oprah Winfrey, plus a bonanza of insights from standout managers and employees the authors have studied. An easy-to-implement "carrot action" ends each page, providing the simple steps to begin applying this wealth of wisdom immediately.
Whether you are a business leader, team member, student, mom or dad, or anyone hoping to achieve more in your life, this book will be an inspiring and practical guide to unleashing your hidden potential and leading a richer life.

About the Author
Adrian Gostick is co-author of the best-selling The Integrity Advantage. An award-winning business author, Adrian also co-wrote the critically acclaimed business book The 24-Carrot Manger, called a "must read for modern-day managers" by Larry King. He has written for USA Today Magazine, Investor's Business Daily, and other national publications, and has been featured on CNBC, MSNBC, and NPR. Adrian is director of corporate communication with the O.C. Tanner Company. Adrian has a master's degree in strategic communication and leadership from Seton Hall, and is a guest lecturer on ethics at that university. He lives in Oakley, Utah.

Chester Elton is coauthor of "The Carrot Principle" and "The Orange Revolution", a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural issues. Learn more at or

Scott Christoph er is a nationally recognized author, speaker and corporate trainer. As co-author of the bestseller The Levity Effect: Why It Pays to Lighten Up.

Praise For The Daily Carrot Principle

“Fascinating.” - Fortune

“Gostick and Elton should be required reading.” - Scott O’Neil, President, Madison Square Garden

“The undisputed thought leaders in employee motivation.” - John Mullen, Global CEO, DHL Express