Building a Culture for Sustainability

Building a Culture for Sustainability Cover

Building a Culture for Sustainability

People, Planet, and Profits in a New Green Economy

By Jeana Wirtenberg

Praeger, Hardcover, 9781440803765, 312pp.

Publication Date: March 10, 2014

Description

In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes--from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.



About the Author
Jeana Wirtenberg, PhD, is president and CEO, Transitioning to Green, and cofounder/senior advisor, Institute for Sustainable Enterprise, Fairleigh Dickinson University, Madison, NJ.