The F***ing Epic Twitter Quest of @Mayoremanuel

By Dan Sinker; Biz Stone (Foreword by)
(Scribner Book Company, Paperback, 9781451655148, 238pp.)

Publication Date: September 13, 2011

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Description

Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. 

With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker.

     When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.

     Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.




About the Author
Dan Sinker is a writer, designer, developer, and educator who focuses on building things on the web. From 1994-2007 he was the founding editor of the influential underground culture magazine Punk Planet and is the editor of the book We Owe You Nothing: Punk Planet the Collected Interviews. He lives in the Chicago area with his wife and son. For more information: www.danielsinker.com



BIZ STONE is the author of "BLOGGING: Genius Strategies for Instant Web Content". He is a senior blogger specialist at Google, Inc. He lives in San Francisco, California.
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