Mary and Lou and Rhoda and Ted

And all the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic

By Jennifer Keishin Armstrong
(Simon & Schuster, Hardcover, 9781451659207, 336pp.)

Publication Date: May 7, 2013

Other Editions of This Title: Hardcover, Paperback, Compact Disc, Compact Disc, MP3 CD

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When writer-producers James L. Brooks and Allan Burns dreamed up an edgy show about a divorced woman with a career, the CBS executives they pitched replied:

About the Author

Jennifer Keishin Armstrong is a senior writer for Entertainment Weekly and the author of Why? Because We Still Like You, a history of the original Mickey Mouse Club. She has provided pop culture commentary for CNN, VH1, Fox News Channel, and ABC, and her writing has been featured in Salon,, Glamour, Budget Travel, and the Chicago Sun-Times. She also cofounded and continues to run, an alternative online women’s magazine.

Sunday, May 26, 2013

In the '60s, many of the women on television were cute, a little silly and married. Mary Richards, though, was single, sassy, and filled with joy. A new book about the Mary Tyler Moore Show focuses on the women behind the scenes of the show that's still inspiring women today. More at

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Praise For Mary and Lou and Rhoda and Ted

?eoeDelicious?e? For any fan of the show or TV history in general, this book is pure pleasure.?e
-Kirkus (starred review)

?eoeFast-paced and charming?e?Armstrong?e(TM)s absorbing cultural history offers the first in-depth look at a series that changed television.?e
-Publishers Weekly

"This is a wonderful book. ?It takes us backstage with a keen insight on the writing, directing and casting of?one of the best television shows, ever. I didn't want it to end, any more than I wanted The Mary Tyler Moore Show to end."
-Carol Burnett, author of Carrie and Me

"I tried to skim this book, but failed miserably, finding I couldn't put it down. In case you're wondering how we got from I Love Lucy to Girls, the answer is: "The Mary Tyler Moore Show, stupid!"??Jennifer Keishin Armstrong's deft weave of social history and sharp entertainment reporting explains how this revolutionary show made the world safe for Lena Dunham."
-Peter Biskind, author of Easy Riders, Raging Bulls

Mary and Lou and Rhoda and Ted hurt my face. Jennifer Armstrong brought back memories and laughs from one of the best eras in television. She made me stay up all night and by the morning my face hurt from smiling. I forgive her because I enjoyed the book so much.
-Gail Parent, author of Sheila Levine Is Dead and Living in New York

"Pop-culture gold: a can't-put-it-down history of The Mary Tyler Moore Show and the misfit genius women (and men) who made it. Mary and Lou and Rhoda and Ted is essential reading if you love The Mary Tyler Moore Show, or TV comedy wizards, or things that are awesome."
-Gavin Edwards, author of 'Scuse Me While I Kiss This Guy

"A?rich chronicle of women making history."

"Poor dead Chuckles the Clown might be squirting seltzer water down the angels?e(TM) robes, but as long as intelligent comedy has a role in our lives, the chuckles and change that ?eoeThe Mary Tyler Moore Show?e wrought will never die. And Armstrong, in this smart and charming history, shows us why."
-Richmond Times-Dispatch

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