All In

How the Best Managers Create a Culture of Belief and Drive Big Results

By Adrian Gostick; Chester Elton
(Free Press, Hardcover, 9781451659825, 256pp.)

Publication Date: April 3, 2012

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To have any hope of succeeding as a manager, you need to get your people all in.

Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters.

Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gostick and Chester Elton return to answer the most overlooked leadership questions of our day: Why are some managers able to get their employees to commit wholeheartedly to their culture and give that extra push that leads to outstanding results? And how can managers at any level build and sustain a profitable, vibrant work-group culture of their own?

These leading workplace experts teamed up with research giant Towers Watson to analyze an unprecedented 300,000-person study, and they made a groundbreaking finding: managers of the highest-performing work groups create a “culture of belief.” In these distinctive workplaces, people believe in their leaders and in the company’s vision, values, and goals. Employees are not only engaged but also enabled and energized (termed the three Es), which leads to astonishing results—average annual revenues three times higher than for organizations lacking such a positive culture. And this was true during a period that included this most recent recession.

Based on their extensive consulting experience and in-depth interviews with leaders and employees at exceptional companies such as American Express, Cigna, Avis Budget, Pepsi Bottling, and Hard Rock, the authors present a simple seven-step road map for creating a culture of belief: define a burning platform; create a customer focus; develop agility; share everything; partner with your talent; root for each other; and establish clear accountability. Delving into specific how-tos for each step, they share eye-opening stories of exceptional leaders in action, vividly depicting just how these powerful methods can be implemented by any manager.

All In draws on cutting-edge psychology and all of the creative genius that have made Gostick and Elton a must-read for leaders worldwide. This vital resource will empower managers everywhere to inspire a new level of commitment and performance.

About the Author

Adrian Gostick is the New York Times bestselling coauthor of The Carrot Principle and The Orange Revolution, which are sold in more than fifty countries around the world. He is a founder of the global training and consulting firm The Culture Works, with a focus in Recognition, Teamwork, and Culture. Learn more at or
Chester Elton is coauthor of The Carrot Principle and The Orange Revolution, a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural issues. Learn more at or

Praise For All In

eoeAt Cigna e our success is dependent on our employees being passionate aboutthe opportunity and responsibility to make a difference. In All In, Gostick and Elton provide a roadmap for every manager to help build a cultureof possibility that drives bottom-line results for customers and companies.e

e"David Cordani, President and CEO, Cigna Corporation

"I loved this book! The stories will resonate and be repeated on a daily basis by leaders who understand that their greatest responsibility is to create and sustain a high performing culture. This book is a prescription for doing just what all new and experienced leaders dream of doing.It is a fabulous and fun read and one I recommend for all levels of any and everyorganization.e

e"Ann Rhoades, Founding Executive Vice President of People, JetBlue Airways; President, People Ink; and bestselling author,Built on Values

"What could you learn from 300,000 people who thrived in the toughest economy in seventy years? Read this book and find out. Want to thrive yourself? Follow Gostick and Elton's fascinating, fun, and potent principles and you will."

e"Joseph Grenny, New York Timesbestselling co-author of Change Anythingand Crucial Conversations

eoeGostick and Elton have done it again! All Incaptures more than 20 years of experience about motivation, belief, change management, and, very importantly, what I consider essential to leadership and the ability to change for the better: Agility. This book will help the reader assess whether a culture of high performance exists in his/her organization and find the ways to create one if it is absent.e

e"Jean-Luc Butel, Group President, International, Medtronic Inc.

"Gostick and Eltone(TM)s All In is a treasure map to a companye(TM)s exponential success. This call-to-action will ignite a culture that inspires passionate interest and meaning in peoplee(TM)s lives, yielding their best performance by inspiring more than perspiring."

e"Peter Guber, Chairman & CEO, Mandalay Entertainment Group & #1 New York Times Bestselling Author of Tell To Win

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