Be Good

Be Good Cover

Be Good

How to Navigate the Ethics of Everything

By Randy Cohen

Chronicle Books (CA), Hardcover, 9781452107905, 318pp.

Publication Date: August 22, 2012

The New York Times Magazine's original "Ethicist" Randy Cohen helps readers locate their own internal ethical compasses as he delivers answers to life's most challenging dilemmas timeless and contemporary alike. Organized thematically in an easy-to-navigate Q&A format, and featuring line illustrations throughout, this amusing and engaging book challenges readers to think about how they would (or should) respond when faced with everyday moral challenges, from sex and love to religion, technology, and much more. Sure to ignite brain cells and spark healthy debate, Be Good is a book to refer to again and again.

About the Author
Randy Cohen started his business with a few basketball tickets and $1,200. Today, as the founder and chief energizing officer of TicketCity, he is one of the most successful entrepreneurs in the secondary

ticket market and has attended major sports and entertainment events around the world. Cohen graduated from the Business School at the University of Texas, Austin, and also from the Birthing of Giants program at MIT. He is a member of the Entrepreneurs Organization and is active within the Austin community. Randy is the proud father of a young girl and twin boys.

Praise For Be Good

"What [Cohen] has created is "a set of practice problems" meant to test and strengthen the reader's own ethical compass. "
- Publisher's Weekly

"While there's plenty of common-sense inside this book, there's also lots to ponder about right and wrong."
- Alaska Journal

"What struck me most was his claim that, despite our quickly changing world of social media and altered interpersonal communications, ethics themselves have not changed much over time. Etiquette changes; social mores shift. But whether you're a Googler or a gladiator, the basic line stays the same: When in doubt about how to act, be good. We all know (pretty much) what that means."