Just My Type

Just My Type Cover

Just My Type

A Book about Fonts

By Simon Garfield; Gildart Jackson (Read by); Chip Kidd (Foreword by)

Tantor Media Inc, Compact Disc, 9781452604510

Publication Date: September 30, 2011

Description
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.


About the Author
SIMON GARFIELD is a feature writer at the Observer (London) and the author of nine works of nonfiction, including Mauve: How One Man Invented a Color That Changed the World, which was a New York Times Notable Book, and The End of Innocence, which won the Somerset Maugham Prize in 1995.

With acting credits that span stage and screen, Gildart Jackson is most often recognized for his role as Gideon on Charmed. Theater roles include Trigorin in The Seagull, Henry Higgins in My Fair Lady, and Adrian in Private Eyes at the Old Globe.

Chip Kidd is a designer/writer in New York City. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. He is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. Kidd has published two novels, "The Cheese Monkeys" and "The Learners", and is also the author of "Batman: Death By Design" and the coauthor and designer of "True Prep", the sequel to the beloved "Official Preppy Handbook". His 2012 TED Talk has been viewed 1.2 million times and is cited as one of the funniest of the year. He is most recently the author of the bestselling GO: A Kidd s Guide To Graphic Design".


Praise For Just My Type

"A lively companion to books such as Robert Bringhurst's essential Elements of Typographic Style (1992) and John Lewis's classic Typography: Design and Practice." ---Kirkus Starred Review