Thank You for Arguing

Thank You for Arguing Cover

Thank You for Arguing

What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

By Jay Heinrichs; David Drummond (Read by)

Tantor Media Inc, MP3 CD, 9781452657653

Publication Date: June 4, 2012

Description
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell PloyEminem's Rules of DecorumThe Belushi ParadigmStalin's Timing SecretThe Yoda TechniqueWhether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.


About the Author
Jay Heinrichs spent twenty-six years working as a writer, editor, and publishing executive before heading to the North Woods and devoting most of his time to rhetoric. He currently gives frequent workshops to corporations, colleges, schools, and organizations.

David Drummond has been narrating audiobooks for a few years now and hopes one of these days to get it right. He much prefers dead authors and live audiences.


Praise For Thank You for Arguing

"[Listeners] who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily." ---Publishers Weekly