The Human Face of Big Data

By Rick Smolan (Created by); Jennifer Erwitt (Created by)
(Sterling Publishing (NY), Hardcover, 9781454908272, 223pp.)

Publication Date: November 2012

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About the Author
Rick Smolan is a former Time, Life, and National Geographic photographer, and is one of the creators of the best-selling Day in the Life series. He is the co-founder of Against All Odds Productions, a multi-media publisher specializing in large-scale photographic projects that combine compelling storytelling with state-of-the-art technology.

In 1991, photojournalist Rick Smolan and his partner Jennifer Erwitt founded Against All Odds Productions, a multimedia publisher specializing in large-scale photographic projects that combine compelling storytelling with state-of-the-art technology. A former Time, Life, and National Geographic photographer, Smolan had previously created the bestselling Day in the Life photography series. More than three million copies of his Day in the Life books are in print, and one of them, A Day in the Life of America, spent more than a year on the New York Times Bestseller List.
The first interactive project released by Against All Odds was From Alice to Ocean: Alone Across the Outback. It gained international recognition as the first illustrated book ever to include an interactive CD-ROM disc, and has since become one of the most recognized multimedia titles in the world of interactive publishing. The San Francisco Chronicle called From Alice to Ocean "a stunning, addictive and mesmerizing experience that may well change the course of publishing forever."
Against All Odds then produced Passage to Vietnam, which caught a rare glimpse of a nation caught in the midst of dramatic change. First released as a large-format illustrated book in the Fall of 1994, Passage to Vietnam was featured on "Good Morning America" and CNN, and in an eight-page photo excerpt in Newsweek. The CD-ROM version of Passage to Vietnam, co-published with Interval Research and distributed by Broderbund Software, was released in June 1994. The Wall Street Journal called it "a thing of beauty on a PC screen," and the CD won numerous industry awards including the prestigious Codie Award for Best Overall MultimediaProduction of 1996 and the NewMedia INVISION Award for Best of Show, 1995.
In February 1996, Against All Odds orchestrated 24 Hours in Cyberspace -- the largest online event ever to take place in a single day. The goal of the project was to tell compelling human interest stories about how Cyberspace is changing people's lives -- to create a global portrait of the human face of the on-line revolution. The project resulted in an illustrated book published in November 1996; it was featured on ABC-TV's "Nightline" and appeared as a cover story in US News & World Report. A photographic exhibition of 24 Hours in Cyberspace opened at the Smithsonian Institution's National Museum of American History in January 1997, and at that time the project's Web site was inducted into the Museum's permanent archives.
Against All Odds Productions is located in Sausalito, California.
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