The Human Face of Big Data

The Human Face of Big Data

By Rick Smolan (Created by); Jennifer Erwitt (Created by)

Sterling Publishing (NY), Hardcover, 9781454908272, 223pp.

Publication Date: November 20, 2012

The images and stories captured in "The Human Face of Big Data" are the result of an extraordinary artistic, technical, and logistical juggling act aimed at capturing the human face of the Big Data Revolution.Big Data is defined as the real time collection, analyses, and visualization of vast amounts of the information. In the hands of Data Scientists this raw information is fueling a revolution which many people believe may have as big an impact on humanity going forward as the Internet has over the past two decades. Its enable us to sense, measure, and understand aspects of our existence in ways never before possible."The Human Face of Big Data" captures, in glorious photographs and moving essays, an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It's already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to re-engineer our own species. And we've barely scratched the surface . . .Over the past decade, Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world's leading photographers, writers, and graphic designers. Their "Day in the Life" projects were credited for creating a mass market for large-format illustrated books (rare was the coffee table book without one).Today their projects aim at sparking global conversations about emerging topics ranging from the Internet ("24 Hours in Cyberspace"), to Microprocessors ("One Digital Day"), to how the human race is learning to heal itself, ("The Power to Heal") to the global water crisis ("Blue Planet Run").This year Smolan and Erwitt dispatched photographers and writers in every corner of the globe to explore the world of Big Data and to determine if it truly does, as many in the field claim, represent a brand new toolset for humanity, helping address the biggest challenges facing our species.The book features 10 essays by noted writers: Introduction: OCEANS OF DATA by Dan Gardner
Chapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, Biotechnomomy
Chapter 2: OUR DATA OURSELVES by Kate Green, the Economist
Chapter 3: QUANTIFYING MYSELF by AJ Jacobs, Esquire
Chapter 4: DARK DATA by Marc Goodman, Future Crime Institute
Chapter 5: THE SENTIENT SENSOR MESH by Susan Karlin, Fast Company
Chapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventure
Chapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston Globe
Chapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazine
Chapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in Residence
Chapter 10: DATA DRIVEN by Jonathan Harris, CowbirdThe book will also feature stunning info graphics from NIGEL HOLMES.1) GOOGLING GOOGLE: all the ways Google uses Data to help humanity
4) AUCTIONING EYEBALLS: The world of Internet advertising
5) FACEBOOK: A Billion Friends.

About the Author
Rick Smolan is a former Time, Life, and National Geographic photographer, and is one of the creators of the best-selling Day in the Life series. He is the co-founder of Against All Odds Productions, a multi-media publisher specializing in large-scale photographic projects that combine compelling storytelling with state-of-the-art technology.

In 1991, photojournalist Rick Smolan and his partner Jennifer Erwitt founded Against All Odds Productions, a multimedia publisher specializing in large-scale photographic projects that combine compelling storytelling with state-of-the-art technology. A former Time, Life, and National Geographic photographer, Smolan had previously created the bestselling Day in the Life photography series. More than three million copies of his Day in the Life books are in print, and one of them, A Day in the Life of America, spent more than a year on the New York Times Bestseller List.
The first interactive project released by Against All Odds was From Alice to Ocean: Alone Across the Outback. It gained international recognition as the first illustrated book ever to include an interactive CD-ROM disc, and has since become one of the most recognized multimedia titles in the world of interactive publishing. The San Francisco Chronicle called From Alice to Ocean "a stunning, addictive and mesmerizing experience that may well change the course of publishing forever."
Against All Odds then produced Passage to Vietnam, which caught a rare glimpse of a nation caught in the midst of dramatic change. First released as a large-format illustrated book in the Fall of 1994, Passage to Vietnam was featured on "Good Morning America" and CNN, and in an eight-page photo excerpt in Newsweek. The CD-ROM version of Passage to Vietnam, co-published with Interval Research and distributed by Broderbund Software, was released in June 1994. The Wall Street Journal called it "a thing of beauty on a PC screen," and the CD won numerous industry awards including the prestigious Codie Award for Best Overall MultimediaProduction of 1996 and the NewMedia INVISION Award for Best of Show, 1995.
In February 1996, Against All Odds orchestrated 24 Hours in Cyberspace -- the largest online event ever to take place in a single day. The goal of the project was to tell compelling human interest stories about how Cyberspace is changing people's lives -- to create a global portrait of the human face of the on-line revolution. The project resulted in an illustrated book published in November 1996; it was featured on ABC-TV's "Nightline" and appeared as a cover story in US News & World Report. A photographic exhibition of 24 Hours in Cyberspace opened at the Smithsonian Institution's National Museum of American History in January 1997, and at that time the project's Web site was inducted into the Museum's permanent archives.
Against All Odds Productions is located in Sausalito, California.