The War at the Shore
Donald Trump, Steve Wynn, and the Epic Battle to Save Atlantic City
By Richard D Bronson
(Overlook Books, Hardcover, 9781468300468, 224pp.)
Publication Date: May 24, 2012
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The high-stakes battle between two casino titans over the Vegas of the East Coast.
It’s all quiet now on the eastern front of the American gaming industry—Atlantic City, New Jersey—but for five chaotic years, real estate developer Richard “Skip” Bronson was at the white-hot center of a titanic clash of money and power that transformed Atlantic City from a struggling day-tripper place with buses in and out to a born again destination drawing tourists from New York, Philadelphia, and other major cities along the eastern seaboard.
From 1995 to 2000, two of the world’s best-known companies— Mirage Resorts and Trump Resorts—run by two of the most flamboyant businessmen of our time, fought a bare-knuckled, high-stakes battle over a prime piece of real estate in one of America’s most famous resort towns. No money was spared, no punch was pulled, no invective went unhurled in "The War at the Shore." Now Bronson, who was a member of the board of directors of Mirage and president of New City Development Company, the Mirage subsidiary whose primary purpose was to build a top-level new casino and hotel complex in Atlantic City, tells the inside story of this epic struggle.
Along the way, Bronson weaves in fascinating and inspiring anecdotes from his complicated past: A product of a fractured family and city-owned housing project in Hartford, Connecticut; former paperboy, spelling bee champion yet college dropout; and prolific developer of shopping centers and office buildings—including CityPlace, Connecticut’s tallest skyscraper, Bronson embodies the self-made business success story. Gripping from beginning to end, The War at the Shore is a rare up-close look at the world of casino development and the essential modern chapter in the history of America’s “Boardwalk Empire.”
Richard D. Bronson is the Chairman and Founder of U.S. Digital Gaming. Bronson has also been one of the nation’s leading commercial real estate developers, with the successful development of over 100 properties, including casino hotels, shopping centers, and office buildings. In addition to his involvement with numerous charitable organizations, Bronson serves on the Board of Directors of Starwood Property Trust. He lives in Beverly Hills, CA.
"Two powerful personalities clash in this first-hand account of Steve Wynn's bid to open a new casino on Donald Trump's turf. An engaging insider's account of the down-and-dirty machinations that go into high-stakes real estate development."--Kirkus
"War at the Shore is a great look inside why Wynn left Atlantic City the second time, and provides a good perspective in general on the political and deal-making (not design side) of casino development." -- David G. Schwartz