Join the Conversation

Join the Conversation

Sign up today to hear about books and authors from an independent bookstore near you.

Finding Profitable Markets with What If Software

Finding Profitable Markets with What If Software Cover

Finding Profitable Markets with What If Software

By William M. Luther

Createspace Independent Publishing Platform, Paperback, 9781479343393, 192pp.

Publication Date: October 10, 2012

Advertisement


About the Author
Author: Written six books on planning: The Marketing Plan, Third Edition, Amacom; The Marketing Plan; New, Expanded Edition, Amacom; The Startup Business Plan, Prentice Hall; How to Develop a Business Plan in 15 Days, Amacom and The Marketing Plan, Amacom. The sixth one, The Marketing Plan, Fourth Edition went on the market a year ago. Advertising: Vice president with Grey Advertising in New York City; account supervisor with Marshalk in Atlanta; account executive with McCann Erickson in Honolulu, San Francisco and Dallas; and account executive with Campbell-Mithun in Minneapolis and Los Angeles. Account supervisor on the introduction of Fresca for the Coca-Cola Company. Founder of Luther Advertising in Stamford, CT. Clients were local and regional firms plus the trade advertising for Gannet Newspapers. Lecturer: Conducted over 300 public business seminars for University of Wisconsin, William and Mary, University of Notre Dame, George State University and American Management Association. Publisher: Publisher and editor of a Sunday supplement distributed in Connecticut inside copies of The New Times and Daily News. Marketing Consultant: A consultant to over 30 companies, both large and small. Some of the large firms and governmental departments were AT&T, IBM, Merrill Lynch, John Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture and U.S. Department of Defense. Construction: Founder of Luther Construction. Installed all windows, curtail walls, doors and glass in 12 new or renovated public schools in Connecticut, a water treatment plant in New York and the new airport in White Plains, NY. Real Estate: During the past few years, WML Properties has sold 301 acres of land, leased 36,400 square feet of space and sold buildings with 61,000 square feet. E-Commerce Website: The WML-Marketing.com website is used to sell the software I have written on how to develop your strategic plan and your marketing plan. Education: BBA, University of Minnesota with major in journalism.
Advertisement