The Day-Glo Brothers
The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors
Publication Date: July 2009
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Brothers Joe and Bob Switzer are quite different. Bob is the studious brother who wants to be a doctor, while Joe is a dreamer who loves magic. Together they mix science and imagination and create a whole new kind of color--one that glows. This bright new biography tells the true story of the inventors of Day-Glo colors. Full color.