The Right-Brain Business Plan

The Right-Brain Business Plan

A Creative, Visual Map for Success

By Jennifer Lee; Chris Guillebeau (Foreword by)

New World Library, Paperback, 9781577319443, 223pp.

Publication Date: March 2011


Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life

About the Author
Dr. Victor Romano has more than ten years of experience managing and developing wellness programs for private businesses and nonprofit organizations. He currently is the Director of Wellness, Coordinator of Applied Health Research, and Adjunct Professor at Johnson C. Smith University. His most recent work with his local health department won a national 'Faith and Community Health Excellence Award' from the US Department of Health and Human Services. Dr. Romano holds a doctorate in education with a concentration in wellness. He also holds a master's degree in exercise science and health promotion, and a bachelor's degree in exercise and sports studies.

Praise For The Right-Brain Business Plan

If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!”
from the foreword by Chris Guillebeau, author of The Art of Non-Conformity

Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
Tama J. Kieves, bestselling author of This Time I Dance!

This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
Jennifer Louden, author of The Life Organizer

Move over, spreadsheets this is business planning for the rest of us.”
Andrea J. Lee, CEO of The Wealthy Thought Leader