Cracking Creativity

The Secrets of Creative Genius

By Michael Michalko
(Ten Speed Press, Paperback, 9781580083119, 320pp.)

Publication Date: June 2001

List Price: $19.99*
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Description
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think--and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers--from Leonardo da Vinci to Pablo Picasso--and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.



About the Author
Michael Michalko is one of the most highly acclaimed creativity experts in the world. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from Fortune 500 corporations - such as DuPont, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark - to associations and government agencies. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team then applied these methods to various new and old NATO military, political, and economic problems and produced an assortment of breakthrough ideas and creative solutions. Michael later applied these creative-thinking techniques to problems in the corporate world with outstanding success. The companies he worked with were thrilled with the breakthrough results they achieved, and Michael has since been in the business of developing and teaching creative-thinking workshops and seminars for corporate clients around the world. His website is www.creativethinking.net.
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