101 Mission Statements from Top Companies

101 Mission Statements from Top Companies Cover

101 Mission Statements from Top Companies

Plus Guidelines for Writing Your Own Mission Statement

By Jeffrey Abrahams

Ten Speed Press, Paperback, 9781580087612, 147pp.

Publication Date: May 1, 2007

Ben & Jerry''s has one. So do Tiffany''s and Smucker''s and Microsoft. It doesn''t matter whether you'?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company''s future and, ultimately, its success. Selected from among America''s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

About the Author
JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.