Big Green Purse

Big Green Purse Cover

Big Green Purse

Use Your Spending Power to Create a Cleaner, Greener World

By Diane MacEachern

Avery Publishing Group, Paperback, 9781583333037, 413pp.

Publication Date: February 28, 2008

Read Diane McEachern's posts on the Penguin Blog.
Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in "Big Green Purse," the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:
- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, "Big Green Purse" will become the "green shopping bible" for women everywhere who are asking, "What can I do?

About the Author
Diane MacEachern is a best-selling author, successful businesswoman and environmental entrepreneur. She is also the Founder and CEO of The World Women Want, an environmental clearinghouse that helps women, their children and their families live healthier, safer and more rewarding lives ( During her thirty-year career, Ms. MacEachern has produced numerous publications on a wide variety of energy and environmental topics for members of Congress, the media and the public at large. She has worked with the U.S. Environmental Protection Agency to educate the public about the causes of global warming and climate change. Ms. MacEachern received a Master's Degree from the School of Natural Resources and Environment at the University of Michigan. She lives with her family in the energy efficient home they built in Maryland, where she drives a gas saving hybrid vehicle.