The Coke Machine

The Dirty Truth Behind the World's Favorite Soft Drink

By Michael Blanding
(Avery Trade, Paperback, 9781583334355, 384pp.)

Publication Date: September 6, 2011

Other Editions of This Title: Compact Disc, Compact Disc, MP3 CD, Hardcover

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Description

The Coke Machine takes readers deep inside The Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and how far they'll go to stay there.

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including:

  • coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
  • the horrific environmental impact of coke bottling plants in India and Mexico
  • that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia

    The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.




About the Author

Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the globe. Based in Boston, he has written for The Nation, The New Republic, Salon, The Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor.

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