The Future of Power

By Joseph S. Jr. Nye
(PublicAffairs, Hardcover, 9781586488918, 320pp.)

Publication Date: February 1, 2011

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The influential policy thinker who coined the term “soft power” examines the changing nature of power since the Cold War, the new ways in which it is exercised, and how those changes impact America’s role in the world

About the Author

Joseph S. Nye, Jr. is University Distinguished Service Professor and former Dean of Harvard’s Kennedy School of Government. He has served as Assistant Secretary of Defense for International Security Affairs, Chair of the National Intelligence Council, and a Deputy Under Secretary of State. The author of many books, he is a fellow of the American Academy of Arts and Sciences, the British Academy, and the American Academy of Diplomacy.

Tuesday, Feb 1, 2011

Joseph Nye coined the term "soft power," but he says that strategy alone is no longer enough. In The Future of Power, Nye explains that in the global information age, superpowers need a "smart power" strategy รข?? the hard power of coercion and payment, plus the soft power of persuasion and attraction. More at

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