How McGruff and the Crying Indian Changed America
A History of Iconic Ad Council Campaigns
By Wendy Melillo
(Smithsonian Books (DC), Hardcover, 9781588343932, 226pp.)
Publication Date: September 10, 2013
List Price: $27.95*
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Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
"How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns" details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, "How McGruff and the Crying Indian Changed America" explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
The company behind iconic public service campaigns like Smokey Bear and McGruff the Crime Dog has been around since the 1940s. But how much is really known about the Ad Council? Guest host Celeste Headlee speaks to author Wendy Melillo about her book How McGruff and the Crying Indian Changed America. More at NPR.org
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