Self-Help Messiah

Dale Carnegie and Success in Modern America

By Steven Watts
(Other Press (NY), Hardcover, 9781590515020, 582pp.)

Publication Date: October 29, 2013

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Description
An illuminating biography of the man who taught Americans "how to win friends and influence people"
Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, "How to Win Friends and Influence People," became a best seller worldwide, and "Life" magazine named him one of "the most important Americans of the twentieth century." This is the first full-scale biography of this influential figure.
Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people's needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, so hungry was 1920s America for a little psychological insight that was easy to apply to everyday affairs.
"Self-help Messiah" tells the story of Carnegie's personal journey and how it gave rise to the movement of self-help and personal reinvention.



About the Author
Steven M. Watts, has directed the Aboriginal Studies Program at the Schiele Museum of Natural History in Gastonia, North Carolina, since 1984. Steve is currently president of the international Society of Primitive Technology, which publishes a biannual journal, The Bulletin of Primitive Technology. He is the author of many articles dealing with culture and technology, and served as a consultant on the 20th Century Fox Home Entertainment movie Cast Away. Steve has an undergraduate degree from Appalachian State University and a master's degree from Duke University.
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