Agency Mania

Harnessing the Madness of Client/Agency Relationships for High-Impact Results

By Bruno Gralpois
(Select Books (NY), Hardcover, 9781590792056, 316pp.)

Publication Date: October 2010

List Price: $24.95*
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About the Author
A French native, Gralpois grew up near Paris, the world-renowned center of style, beauty and fashion. An adviser for two-time Academy Award(r) winning actress Emma Thompson, Gralpois's passion lies in protecting human rights and helping others realize their true potential. The high-profile business executive spent over 20 years driving marketing and brand excellence for the world's most prestigious companies. Gralpois held global leadership positions at Fortune 100 companies including Microsoft and Visa Inc. He received the prestigious Microsoft Marketing Excellence Award from former CEO Steve Ballmer for his exceptional leadership. His book Agency Mania, now available in multiple languages, is considered a reference book in the business community. Recognized as a leading authority by his industry peers, he is a French Foreign Trade Adviser for the Ministry of Trade and Commerce, a frequent speaker at industry events and is often quoted in the media.
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