Transform Your Business by Being Remarkable
By Seth Godin
Portfolio Hardcover, Hardcover, 9781591840213, 160pp.
Publication Date: May 12, 2003
List Price: $20.95*
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In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.