Transform Your Business by Being Remarkable
Portfolio Hardcover, Hardcover, 9781591840213, 160pp.
Publication Date: May 12, 2003
List Price: $20.95*
* Individual store prices may vary.
Not Currently Available for Direct Purchase
Enter your zip code below to purchase from an indie close to you.
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.