All Marketers Are Liars

All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

By Seth Godin

Portfolio Hardcover, Hardcover, 9781591841005, 208pp.

Publication Date: May 19, 2005

Description
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.