The Mackay MBA of Selling in the Real World
By Harvey Mackay
(Portfolio, Hardcover, 9781591843870, 368pp.)
Publication Date: November 1, 2011
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In this New York Times, Wall Street Journal, and USA Today bestseller, business guru Harvey Mackay shares his timeless sales advice.
The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.
In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:
- Big shots are just little shots who kept shooting
- Helping someone up won't pull you down-and could very easily pull them to your side
- Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all
Covering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.
In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.
Harvey Mackay is the founder and chairman of the $100 million MackayMitchell Envelope Company. He has written six New York Times bestselling books, including the blockbuster Swim with the Sharks Without Being Eaten Alive, and is a nationally syndicated weekly business columnist. His books have been translated into forty languages and have sold ten million copies in eighty countries.
“An absolute must-read. Miss it at your own peril.”
“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”
—LOU HOLTZ, from the introduction
“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling