Small Message, Big Impact

The Elevator Speech Effect

By Terri L. Sjodin
(Portfolio, Hardcover, 9781591845485, 219pp.)

Publication Date: August 30, 2012

List Price: $24.95*
* Individual store prices may vary.
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Whether I m pitching a potential client or creating a blockbuster ad campaign, I m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right. Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of "The Power of Small and Bang "

You re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you ve wanted to connect with for ages. He's also waiting for his flight. Your flight Should you walk over? What would you say?

We ve all been there. An opportunity presents itself and you have one chance to share your important message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.

Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn t to say everything about your topic just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. Don t just think of an elevator speech as a generic tool you use in chance moments consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.

Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: Build a convincing case using six of the most consistently effective arguments. Incorporate unique illustrations to bring your message to life. Speak in your own authentic voice; the art is in your delivery

In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.

Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

About the Author
TERRI SJODIN is a full-time professional speaker and business trainer who gives presentations to thousands of people annually. While an undergraduate at San Diego State University, she was picked as the sixth best college persuasive public speaker in the country. Terri is one of the most successful young speakers in the field today. At thirty-five, she has been called one of the youngest female professional speakers ever to receive the CSP designation by the National Speakers Association. Terri is a frequent guest on radio and television talk shows. Her articles have appeared in countless publications, including "Mademoiselle, Entrepreneur Magazine, Selling Power, Business Monthly, Executive Excellence, Small Business," as well as many others,""
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