Start with Why

Start with Why Cover

Start with Why

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

Portfolio, Paperback, 9781591846444, 246pp.

Publication Date: December 27, 2011

Description
THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM.
Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Millions have already seen his video on TED.com about the importance of knowing why we do what we do." Start with Why" takes the concept even deeper.
Any person or organization can explain "what" they do; some can explain "how" they are different or better; but very few can clearly articulate "why." WHY is not about money or profit those are results. WHY is the thing that inspires us and inspires those around us.
From Martin Luther King, Jr. to Steve Jobs to the Wright Brothers, "Start with Why" shows that the leaders who inspire all think, act, and communicate in the exact same way and it's the complete opposite of what everyone else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be inspired and it all starts with WHY.


About the Author
Simon Sinek, an unshakable optimist, is the author of the bestselling book Start with Why, which challenged traditional assumptions about how great leaders and great companies inspire people. He has presented his ideas to Fortune 100 companies and small start-ups; to nonprofits and members of Congress; to foreign ambassadors and the highest levels of the U.S. military, among many others. His TEDTalk based on Start with Why is the second most popular video of all time on TED.com. He lives in New York City.