Start with Why

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek
(Portfolio, Paperback, 9781591846444, 246pp.)

Publication Date: December 27, 2011

List Price: $16.00*
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Description
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of "Mavericks at Work"

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.




About the Author
Simon Sinek, an unshakable optimist, is the author of the bestselling book Start with Why, which challenged traditional assumptions about how great leaders and great companies inspire people. He has presented his ideas to Fortune 100 companies and small start-ups; to nonprofits and members of Congress; to foreign ambassadors and the highest levels of the U.S. military, among many others. His TEDTalk based on Start with Why is the second most popular video of all time on TED.com. He lives in New York City.
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