How Teams Become Brilliant Together
By Christine Comaford
(Portfolio Hardcover, Hardcover, 9781591846482, 272pp.)
Publication Date: May 30, 2013
Other Editions of This Title: Compact Disc
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Are You Scaring Your People into Mediocrity?
All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question: What will keep me safest?
Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.
New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.
Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.
Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart Statefocus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.
Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want.
Ultimately, SmartTribes will help you and your team achieve optimal performance and engagementbrillianceand leave competitors in the dust.
Christine Comaford is a thought leader who helps midsized and Fortune 1000 companies navigate growth and change, an expert in human behavior and applied neuroscience, and the bestselling author of Rules for Renegades.
Bill Gates calls her super high bandwidth.” Bill Clinton has thanked her for fostering American entrepreneurship.” Newsweek says, By reputation, Christine is the person you want to partner with.”
During her diverse career, she has consulted to two White Houses, has built and sold five of her own businesses, and has helped more than fifty clients exit their businesses at record high valuations. She writes a leadership column for Forbes.com and is frequently quoted in the business and technology media. She lives in the hills north of San Francisco.
“We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven play-book for increasing engagement, alignment, and results in SmartTribes.”
—Marc Benioff, CEO, Salesforce.com
“How do you become known for impeccable service? By being a leader who inspires others to want to provide it. That’s what I love about SmartTribes: it will show you what truly motivates employees to excel to ‘their’ true limits and do so with a high degree of energy and enthusiasm. The result? You’ll engage them in a way that fulfills and motivates like never before.”
—Thomas Klein, Regional Vice President, California, Fairmont Hotels & Resorts
“All great companies are driven by great people. That’s what SmartTribes is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that’s true, your company can’t be stopped.”
—Ron Storn, Recruiting Manager, Facebook
“SmartTribes helps leaders get the brains of their teams firing on all fronts. With Comaford’s brilliant guidance, they’ll be able to leverage these ‘aha’ moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live.”
—Kim Stevenson, CIO, Intel
“Comaford’s incredible insights on how to create an environment of inclusiveness, trust, and clear communication are why I recommend this book to my peers. SmartTribes shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you’ve learned. Be better together.”
—Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks