Youtility

Why Smart Marketing Is about Help Not Hype

By Jay Baer
Portfolio, Hardcover, 9781591846666, 240pp.

Publication Date: June 27, 2013

List Price: $24.95*
* Individual store prices may vary.
Shop Local
Enter your zip code below to find indies closest to you.




Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut-ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.



About the Author
Chad White has written thousands of posts and articles about email marketing trends and best practices-as a journalist at Conde Nast and Dow Jones & Co., and as a researcher and analyst at the Direct Marketing Association, Litmus, and the two largest email service providers in the world, Responsys and Salesforce.com. His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.



Praise For Youtility

“In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”
—DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
 
“What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”
—ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
 
“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
—JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

Indie Bookstore Finder
EBbooks and EReaders
Find great gifts: Signed books
Link to IndieBound