The Sushi Economy

The Sushi Economy Cover

The Sushi Economy

Globalization and the Making of a Modern Delicacy

By Sasha Issenberg

Gotham Books, Paperback, 9781592403639, 323pp.

Publication Date: April 17, 2008

The highly acclaimed exploration of sushi's surprising history, global business, and international allure
One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet's most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world's most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?
A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization's dynamics, the book traces sushi's journey from Japanese street snack to global delicacy. After traversing the pages of"The Sushi Economy," you ll never see the food on your plate or the world around you quite the same way again.

About the Author
Sasha Isenberg is a journalist at "The Boston Globe" and has written for "Slate, The Washington Monthly, Inc., Philadelphia," and "George," where he served as a contributing editor.