Exploiting Chaos
150 Ways to Spark Innovation During Times of Change
By Jeremy Gutsche
(Gotham, Paperback, 9781592405077, 272pp.)
Publication Date: September 1, 2009
Categories: Creativity, Entrepreneurship
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The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.
"Exploiting Chaos is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you''re a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down."
-- Daniel H. Pink, author of A Whole New Mind and The Adventures of Johnny Bunko
ôJeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus."
ûSeth Godin, author of Tribes
ôRebellious and seductive, EXPLOITING CHAOS is a love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution.ö
-Kevin Roberts, CEO of Saatchi & Saatchi, Author of Lovemarks
ôEXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world.ö
ûGuy Kawasaki, Co-founder of AllTop, Author of Reality Check
ôTrendspotting is art and science and Jeremy has mastered both in Exploiting Chaos, the cutting edge as we contemplate what''s next for brands, commerce, and consumerism.ö
ûMarian Salzman, Futurist, Author, CMO of Porter Novelli
ôJeremy Gutsche has always been a trend guru, with his finger on the pulse of whatÆs hot, hip and absolutely worth talking about. With Exploiting Chaos heÆs written a trend-setting tome of innovation thatÆs a pleasure to flip through and even more fun to actually read cover to cover. Not surprisingly, itÆs hot, hip and absolutely worth talking about.ö
ûDave Balter, CEO BzzAgent, Author of The Word of Mouth Manual
ôWith its visual design and cutting edge ideas, Exploiting Chaos represents the future of business books. Jeremy captures a new way of thinking for anyone looking to hit on the next big thing.ö
--Amber Mac, TV Host, Tech Journalist, Cewebrity
"Visually spectacular and engaging."
-John Battelle, cofounder of WIRED and BoingBoing, founder of Federated Media
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