Too High to Fail
Cannabis and the New Green Economic Revolution
By Doug Fine
(Gotham, Paperback, 9781592407613, 384pp.)
Publication Date: July 2, 2013
Other Editions of This Title: Hardcover
Categories: Industries - Agribusiness
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An in-depth look at the legal cannabis industry and how the “new green economy” is shaping our country
The nation’s economy is in trouble, but one cash crop has the potential to turn it around: cannabis. ABC News reports that underground cannabis industry produces $35.8 billion in annual revenues. But, thanks to Nixon and the War on Drugs, marijuana is still synonymous with heroin on the federal level even though it has won mainstream acceptance.
Too High to Fail is an objectively (if humorously) reported account of how one plant can change the shape of our country, culturally, politically, and economically. It covers everything from a brief history of hemp to an insider’s perspective on a growing season in Mendocino County, where cannabis drives 80 percent of the economy. Doug Fine follows one plant from seed to patient in the first American county to fully legalize and regulate cannabis farming. He profiles a critical issue to lawmakers, media pundits, an ordinary Americans. It is a wild ride that includes college tuitions paid with cash, cannabis-friendly sheriffs, and access to the world of the emerging legitimate, taxpaying “ganjaprenneur.”
Doug Fine is the author of two previous books, Not Really an Alaskan Mountain Man and Farewell, My Subaru (a Boston Globe bestseller). He has reported for The Washington Post, Wired, Salon, High Times, Outside, NPR, and U.S. News & World Report. He currently lives in New Mexico, where he relocated his family to research this book.
"Well-researched.... eye-opening and persuasive." — Bill Maher, The New York Times Book Review