The Complete Idiot's Guide to Persuasion
By Ed.D. Booth-Butterfield, Steve
(Alpha, Paperback, 9781592578580, 288pp.)
Publication Date: April 2009
Categories: Interpersonal Relations, Social Psychology
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Get your way ... the smart way.
Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.
·A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents
·Tips and tactics for writers and public speakers
Steve Booth- Butterfield holds a doctoral degree in communication and psychology. He's worked in university positions for 20 years with a focus on persuasion and influence in both research and applied settings, with a particular emphasis upon health and safety. He now has his own communication consulting business and has received numerous awards for his work.
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