The Surprising Truth About What Motivates Us
By Daniel H. Pink
(Riverhead Trade, Paperback, 9781594484803, 272pp.)
Publication Date: April 5, 2011
The New York Times bestseller that gives readers a paradigmshattering new way to think about motivation.
Most people believe that the best way to motivate is with rewards like moneythe carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at homeis the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesand how that affects every aspect of life. He examines the three elements of true motivationautonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Daniel H. Pink is the author of five books, including To Sell Is Human and the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.
Managers have long assumed employees will work harder for fiscal rewards. In Drive, Daniel Pink argues that people will do more if they are given the opportunity to work on their own time, to be creative, and to do good. More at NPR.org
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