Where Good Ideas Come from

By Steven Johnson
(Riverhead Books, Paperback, 9781594485381, 352pp.)

Publication Date: October 4, 2011

List Price: $16.00*
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Description
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.



About the Author
Steven Johnson is the bestselling author of "Interface Culture, Emergence, " and "Everything Bad Is Good for You" as well as a columnist for "Discover" and a contributing editor at "Wired." He lives in New York City with his wife and two sons, and can be reached via the Web at www.stevenberlinjohnson.com.
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