Where Good Ideas Come from

The Natural History of Innovation

By Steven Johnson
(Riverhead Books, Hardcover, 9781594487712, 326pp.)

Publication Date: October 5, 2010

List Price: $26.95*
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Description
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. "Where Good Ideas Come From "gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
Steven Johnson's newest book, "Future Perfect," is now available from Riverhead Books.




About the Author
Steven Johnson is the bestselling author of "Mind Wide Open: Your Brain and the Neuroscience of Everyday Life"; "Emergence: The Connected Lives of Ants, Brains, Cities and Software"; and "Interface Culture: How New Technology Transforms the Way We Create and Communicate," A contributing editor to "Wired," he writes for "Discover" magazine, "Slate," and "The New York Times Magazine,"
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