The Surprising Truth about What Motivates Us
By Daniel H. Pink
(Riverhead Books, Hardcover, 9781594488849, 242pp.)
Publication Date: December 29, 2009
List Price: $26.95*
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Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the "wrong" way to motivate people for today's challenges. In "Drive," he reveals the three elements of true motivation:
*Autonomy the desire to direct our own lives
*Mastery the urge to get better and better at something that matters
*Purpose the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
"Drive" is bursting with big ideas the rare book that will change how you think and transform how you live.
Managers have long assumed employees will work harder for fiscal rewards. In Drive, Daniel Pink argues that people will do more if they are given the opportunity to work on their own time, to be creative, and to do good. More at NPR.org
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