Drive

Drive Cover

Drive

The Surprising Truth about What Motivates Us

By Daniel H. Pink

Riverhead Books, Hardcover, 9781594488849, 242pp.

Publication Date: December 29, 2009

Description
Forget everything you thought you knew about how to motivate people at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:
*Autonomy the desire to direct our own lives
*Mastery the urge to get better and better at something that matters
*Purpose the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Drive is bursting with big ideas the rare book that will change how you think and transform how you live.


About the Author
Daniel H. Pink is the author of five books, including To Sell Is Human and the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.


NPR
Monday, Jan 4, 2010

Managers have long assumed employees will work harder for fiscal rewards. In Drive, Daniel Pink argues that people will do more if they are given the opportunity to work on their own time, to be creative, and to do good. More at NPR.org

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